Photo Credit: David Fitzgerald/RISE by SportsfileĮarly adopters of the idea that the popularity metrics (i.e. Founded in November 2011 by Greg Lutze and Joel Flory out of a simple desire to make editing photos less time-consuming, the app now enjoys 20 million users a week and has seen 200 million images uploaded to Instagram with its hashtag #vscocam. It might have started out as a simple photo editing app, but today, VSCO is less a tool used to create prettier images than a full-scale cultural phenomenon. VSCO, Gen Z’s favourite photo-sharing app, has been hiding the number of likes per photo long before Instagram started testing its controversial new feature.
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